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In the early nineteenth century the major English chocolate firms—Fry, Rowntree, and Cadbury—were all Quaker family enterprises that aimed to do well by doing good. The English chocolatiers introduced the world's first chocolate bar and ever fancier chocolate temptations—while also writing groundbreaking papers on poverty, publishing authoritative studies of the Bible, and campaigning against human rights abuses. Chocolate was always a global business, and in the global competitors, especially the Swiss and the Americans Hershey and Mars, the Quaker capitalists met their match. The ensuing chocolate wars would culminate in a multi-billion-dollar showdown pitting Quaker tradition against the cutthroat tactics of a corporate behemoth.
Featuring a cast of savvy entrepreneurs, brilliant eccentrics, and resourceful visionaries, Chocolate Wars is a delicious history of the fierce, 150-year business rivalry for one of the world's most coveted markets.
- Sales Rank: #293190 in Books
- Brand: PublicAffairs
- Published on: 2011-10-25
- Released on: 2011-10-25
- Original language: English
- Number of items: 1
- Dimensions: 8.50" h x .88" w x 5.50" l, .84 pounds
- Binding: Paperback
- 384 pages
- PublicAffairs
From Booklist
A descendant of the Cadbury family of chocolatiers, author Cadbury is also an award-winning documentary producer for the BBC and has seven other books to her credit. The history of chocolate, from its origins as an exotic Aztec beverage to the most prized confectionery in the world, is told here through the eyes of the British Quaker family that transformed a gritty, oily brew into one of the most sought-after delectable treats on the planet. In doing so, the Cadbury brothers turned their father’s humble and nearly bankrupt business into a globally dominant corporation in the span of two generations. The path to success was not easy, and Cadbury tells the story of fierce competition from names like Fry, Nestlé, Hershey, and Mars, as well as the Dutch and Swiss entrepreneurs who were so crucial in cracking the food chemistry of the cacao bean. Cadbury chronicles 150 years of chocolate wars that only heated up further into a global-merger competition, which saw the venerated Cadbury brand get swallowed up by the food giant Kraft in 2009. This tale of capitalist rivalry mixed with Quaker values makes for a very sweet journey. --David Siegfried
Review
Booklist, October 1, 2010
“This tale of capitalist rivalry mixed with Quaker values makes for a very sweet journey.”
Washington Post
“This is a delicious book, seductive as a tray of bonbons, a Fancy Box in every way.”
The New Yorker Book Bench
“For chocolate lovers and Roald Dahl fans, some heartening news: Willy Wonka’s factory – or at least something that sounds very much like it – was a real place... Though Cadbury begins with teasingly enviable childhood recollections... the story she tells is really about Quakers, and one family’s continuous struggle to reconcile religious values – pacifism, austerity, sobriety – with the indulgent nature of their product and the ruthlessly competitive capitalism of the world in which they made their fortune... It’s hard not to root for these guys and the story is all the more bittersweet because we know how it ends.”
The Daily Telegraph
“Engaging and scholarly, confident and compassionate, Chocolate Wars is less a family biography than an impressively thought provoking parable for our times... A vibrant history.”
Business Times
“Fascinating...Chocolate Wars presents narrative history at its most absorbing, peopled by colourful characters: the true story of the chocolate pioneers, the visions and ideals that inspired them and the mouth-watering concoctions they created... Deborah gives readers an insider look, fleshing out the stories around her family with her familiar competence as a bestselling historian and award winning documentary maker.”
Kirkus
“A fine pocket history of corporate confectionery... Cadbury has a knack for capturing the driven personalities who launched these [chocolate] empires.”
Library Journal
“Although written by proud Cadbury kin, the narrative is balanced and fair. This is a well written and well researched look at chocolate and the Quaker business tradition that any food or history buff will enjoy.”
Sunday Times
“Chocolate Wars – clear, readable and richly detailed – is at least as much about Quakers as it is about chocolate... enjoyable.”
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