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Entertainment-Education and Social Change introduces readers to entertainment-education (E-E) literature from multiple perspectives. This distinctive collection covers the history of entertainment-education, its applications in the United States and throughout the world, the multiple communication theories that bear on E-E, and a range of research methods for studying the effects of E-E interventions. The editors include commentary and insights from prominent E-E theoreticians, practitioners, activists, and researchers, representing a wide range of nationalities and theoretical orientations.
Examples of effective E-E designs and applications, as well as an agenda for future E-E initiatives and campaigns, make this work a useful volume for scholars, educators, and practitioners in entertainment media studies, behavior change communications, public health, psychology, social work, and other arenas concerned with strategies for social change. It will be an invaluable resource book for members of governmental and non-profit agencies, public health and development professionals, and social activists.
- Sales Rank: #226173 in Books
- Brand: Singhal
- Published on: 2003-11-03
- Released on: 2003-12-13
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x 1.09" w x 6.00" l, 1.42 pounds
- Binding: Paperback
- 320 pages
- Entertainment Education and Social Change History Research and Practice
Most helpful customer reviews
2 of 2 people found the following review helpful.
Excellent comprehensive intro book for Entertainment-Education scholars
By Carmen G.
This was a required book for a PhD course in health communication. The authors do an excellent job of bringing together a collection of scholarly articles and chapters on Entertainment-Education (E-E). We get a thorough review of how Miguel Sabido, the "father of E-E" developed the first successful E-E intervention, and the many doors that opened for other researchers in the field. The chapters range from telenovelas in South American countries, to children's animated shows/films, to multi-pronged community interventions in Latino and Hispanic communities in the US. This is a very comprehensive collection of studies and definitely a necessity for anyone that is new to the field of Entertainment-Education.
4 of 4 people found the following review helpful.
An excellent resource
By Karen G.
This book on entertainment education (EE), "the process of purposely designing and implementing a media message to both entertain and educate" (p. 5) is an excellent resource for anyone interested in the deliberate use of communication to promote social change. The strength of the book, in my opinion, is that it has chapters authored by many of the "heavy hitters" in the field of communication for social change (more generally) and entertainment education (more specifically). There are chapters by theorists, practitioners and individuals who might be considered a mix of these ("practitioner scholars"), like Miguel Sabido, who is often credited with designing the first pro-social "tele-novelas." Renowned social scientist Everett Rogers (author of "Diffusion of Innovations") writes about EE employed to raise awareness about breast cancer in the U.S. Dutch scholar Martine Bouman has important "lessons learned" to offer on the use of EE in the Netherlands. Canadian psychologist Albert Bandura helpfully summarizes his "Social Cognitive Theory," which is widely used and cited in the literature on communication for social change. Anyone who has ever wanted to learn about entertainment education, or who is interested in learning about how entertaining media have been harnessed, internationally, to promote a wide range of social change interventions, would find reading this book rewarding. In a sense, the book IS entertainment education - because it teaches a wide range of theories, illustrated with practical examples, in an entertaining way. If one must study theory, what better way to do it than while learning about a wide-range of interesting international projects? I discovered this book in a class with Dr. Singhal (one of the authors) and have used it and cited it many times in my own academic work. A final thing that appealed to me greatly is the fact that the book contains a lot of stories, examples and photos. I wish more academic books would follow this lead...
4 of 4 people found the following review helpful.
A Vital Contribution to the Social Sciences
By Joseph Grenny
Singhal has done some of the finest work every not only documenting but explaining the success of a powerful behavioral intervention--entertainment education. This highly readable and informative book should be required reading for every public policy and Non Profit leader in the world. If it were, the quality of their work would substantially improve.
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